April 2014 Carmen Ivan, business lessons from India

Carmen Ivan is probably one of the best examples of a good Romanian handy person, who has built a profitable businesses with minimal initial investment.

Carmen Ivan, Forbes Romania

Prisum International Trading was established two decades ago, and the idea of ​​launching it on the market belonged to an Indian, the region's representative of Himalayan food supplement manufacturer Herbal Healthcare. But Carmen Ivan is the one who took care, as financial manager, of everything that involved the creation of this business, which marked the opening of a segment in the pharma market, that of importers and distributors of supplements.

In recent years Prisum's product range was greatly diversified: the company has launched the CSL Behring products, plasma drugs for the treatment of rare diseases and has also expanded the Himalayan product range.

This is an excerpt from Forbes Romania. Read the entire article here (availabe only in Romanian language).